There needs to be fluency in the subject matter so that the strategy acknowledges that there is a significant difference between mental health and mental illness and so that light sentiments like “it’s ok to not be ok” and/or “you’re not alone” do not go out to an untargeted unsegmented audience
About the author
Alana Salsberg is a mom of 3 kids and a passionate advocate of mental health system change. Alana's drive is informed by her deep lived experience with mental illness and as a marketing and communications professional who knows the power of effective engagement in propelling change. Alana has worked as a consultant to CMHA National and most recently was the Program Lead for Big White Wall, a 24/7 online peer to peer support service. Out of work hours, Alana goes in search of green space with her 2 badly behaved dogs as much as possible and pokes at her garden hopefully but largely unsuccessfully.